Home Real Estate Perspectives What to Expect from a Home Stager

What to Expect from a Home Stager

by Eric Rothman
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Those looking to sell their home may balk at adding an additional item to the to-do list, but home staging is one step in the home selling process you do not want to skip. An effective home staging professional will present your home in its most flattering light, enabling you to sell quickly and for the highest possible price.

A Professional Knows What Works

A home staging professional sees your home with fresh eyes and identifies immediate and often inexpensive fixes to highlight your home’s selling points and distract from its flaws.

A home stager will ensure that a home has been deep cleaned, decluttered, and depersonalized, but that’s just the beginning. Most stagers go beyond the basic list of things to do to your home before you put it up for sale and work to transform your home into a magazine shoot-worthy model home.

Setting Your Home Up For Greatness

Home stagers are much like set designers. Yes, they often suggest painting walls specific colors, adding mood lighting, bringing in plants, and repositioning furniture–or in some cases replacing the furniture altogether–but what they are really doing is using their expertise to set the style and tone of the home and property.

They help to create a specific mood and atmosphere that increases a home’s marketability and inspires a sale.

Once the clutter is gone, the lighting is right, and the rooms flow in a natural manner, home stagers will often create small vignettes within a house that are meant to evoke a future action.

Accessories Set The Tone

This might mean placing a bouquet of anemones on a fully set table (I could throw a fabulous dinner party here!), handpicking aspirational periodicals in the magazine stand (I could relax with a copy of Architectural Digest by the window!), or taking a bedroom that was previously overly masculine or feminine and giving it a look that appeals to all home buyers (I could wake up happy and rested in this bedroom!).

As home prices go up, so do buyer expectations, and home stagers know what appeals to what level of buyer. Home staging professionals have quick access to a wide variety of furniture, lighting, and accessories that they know will help to sell a house. In other words, home staging can propel buyers to fall in love with a home and property.

Why Stage Your Home?

When correctly staged, your home will invite potential buyers to imagine living in the home you’re putting up for sale. In a slow market, staging will make your house the standout that serious buyers are after. In a frenzied market, staging will make your home the one that buyers bid on before they leave the showing.

Another important reason to stage your home is to grab buyers before they even walk through the door: via eye-catching online photos. Most buyers spend a considerable amount of time looking at photos of homes for sale on their computer, tablet, or phone before setting foot on a property, and a properly staged home will result in attractive photos that translate into interest from buyers.

Can Home Staging Save Money?

Home staging can help save sellers money. Often a few cosmetic fixes will do more to boost a home’s look and feel than more timely and costly renovations. Why replace your old cabinets if new hardware will take them out of the 80s and into the current decade?

Why rip out the whole kitchen if all that’s really needed is a new stove and dishwasher? An experienced home stager will help sellers prioritize where to spend their money for a maximum return on investment.

Should an Empty Home Be Staged?

In the case of an unoccupied house for sale, staging is invaluable as it allows the buyer to see the purpose of each room, how much furniture will fit in each room, and envision a layout.

Staging of an empty home also allows the buyer to properly gauge the home’s size, as empty spaces often appear smaller than spaces laid out with furniture and accessories.

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